100+ Cruelty Free Makeup Brands | Latest 2017 list

All of us girls love makeup! We love dolling up, no matter what’s the occasion. However, we sometimes forget the fact that many makeup brands do not take care of the environment while manufacturing the products. They test the beauty products on animals. Here’s a list of 100+ cruelty free makeup brands for you to be aware while buying:

100+ Cruelty Free Makeup Brands - Latest 2017 list - infographic
100+ Cruelty Free Makeup Brands – Latest 2017 list – infographic


 Mid and High end Cruelty Free Makeup Brands (Product price range $30 – $100)

1. Hourglass

HourGlass has been an eternal favourite of every beauty addict. The cruelty free makeup collection is high end & luxurious. Their packaging & product pigmentation is extremely pleasing! Hourglass cosmetics are 100% cruelty free and several of their products are also 100% vegan. You can find the list of Hourglass Vegan products here.

The Hourglass Ambient Lighting Palette  is a cult beauty product from Hourglass which is known to neutralise different kinds of harsh light you’re in and add an extremely flattering luminescence. The Hourglass Ambient Lighting Blush and the Hourglass Immaculate Liquid Powder Foundation are also cult products widely appreciated by beauty experts all over the world.

2. Cover FX

CoverFX is another high end brand that offers really good quality face products. Their foundations, primers, powders, highlighters and makeup brushes are in the rage. The good news is that all CoverFX products are also 100% vegan. CoverFX Total Cover Cream Foundation comes in an incredible 28 shades so everyone can find their fit. Their signature product the Click Stick has been very quick in becoming a CoverFX must buy product.


3. HUDA Beauty

HUDA Beauty is a recent brand that instantly rose to fame because of its epic Matte lipsticks and wonderful HUDA beauty Eyelashes. It is a Dubai based brand and is extremely desirable by women across the globe including cruelty free makeup segment. Their Matte lipsticks and matte lip liners are highly coveted. HUDA beauty has also recently introduced an Eyeshadow palette that has the most gorgeous combination of bold and nude shades. The good news is HUDA Beauty is 100% cruelty free AND all HUDA beauty lashes are 100% vegan. Big reason to celebrate! You can find HUDA Beauty in USA at Sephora and some products on Amazon, the links of which are given above.

4. Illamasqua

Ilamasqua is mostly known for its bold looks and extremely pigmented products. They also have some great natural products but most of their collection is about solid colors and bold hues. Illamasqua has a popular contouring product, the Hollow Cream Pigment. One of Illamasqua’s cult beauty product is its Sculpting Palette. The Skin Base foundation is also an amazing face product by Illamasqua.

5. Too Faced

Who doesn’t love Too Faced products? The good news is that Too Faced products are 100% cruelty free. Too Faced mostly comes up with neutral and natural makeup products, along with a little color. Their packaging is super duper cute which everyone loves. The Naturals Eye Palette, Chocolate Bar Eye Palette, Primed & Poreless Pressed Powder are really cute looking, amazingly pigmented cult beauty products by Too Faced. Their Better than Sex mascara is raved about by everyone in the beauty circuit as the most amazing cruelty free mascara ever.

6. Becca Cosmetics

Becca is super popular among every beauty freak for their highlighters and it is a very good news that it is 100% cruelty free makeup brand. I don’t think any other brand has so much variety, innovation and shades in highlighters. Their limited edition Jaclyn Hill x Becca highlighter is the bomb! I am also in love with their Champagne highlighters that come in singlets, duos and in different palettes. Becca’s powders are also really beautifully packaged and super amazing in quality. Champagne Highlighter, Under Eye Correctors, Highlighter Palettes are some best buys from Becca that you will never ever regret buying! Becca also has a huge range of Vegan products that you can find here.


7. Anastasia Beverly Hills

Anastasia Beverly Hills is the Brow Makeup God. I remember a time when people would call me out at parties about my brow looking unnatural and everything. My brows are of a really weird color, somewhere between black and brown. But the Anastasia Brow Pomade is literally god for people like me. I started using them and never went back to any other brow product. I cross checked to find if they were cruelty free, and yes they were! They have a super innovative Brow Gel, a Brow pomade and a Brow Wiz. I have also purchased their recently released contour palette and it is amazing. Some people have been recommending ABH’s Renaissance eyeshadow palette as well. The shades look really good though!


8. Kat Von D Makeup Beauty

Kat Von D Beauty is a long lasting makeup range by the tattoo artist Kat Von D. They have a range of bold and natural colored products. Kat Von D’s liquid lipsticks are known to last 12 hours by several beauty enthusiasts. I am particularly in love with Kat Von D’s Tattoo Eye liner. I was a fan of MAC Gel Eyeliner and the Maybelline Pen Eyeliner when I got to know both of them conduct animal testing. Kat Von D’s Tattoo liner has been the best cruelty free alternative to Maybelline’s eyeliners. Kat Von D also has eyeshadow palettes that mostly are in neutral colors.


9. The Balm

Oh the retro packaging of The Balm products and the highly pigmented shadows! The Balm is one brand that I could pick up just for the packaging. But the brand is much more than packaging, Balm’s Mary Lou-manizer is a cult highlighter palette and thousands of beauty experts worldwide swear by it. The Nude Tude Eyeshadow palette is a cheeky packaged palette with super amazing neutral shades. I also love their Bahama Mama Bronzer and InstaIn Blushes.


10. Face Atelier

It is an independent brand that is certified by leaping bunny foundation for being 100% cruelty free. Their foundations are very well known for giving full coverage without the requirement of even a primer. Their claim is that it has been developed specially looking at the demands of HD shoots.


11. Charlotte Tilbury

Charlotte Tilbury makeup is a high end cruelty free brand from the UK. It is an independent brand which is very well known for its high end products in the UK. In USA, it can be found at Nordstorm.

12. Obsessive Compulsive Cosmetics

The good news is that all products from Obsessive compulsive cosmetics are not only cruelty free but are also 100% vegan. Extremely famous for the lip tars ( long lasting lip colors that come in a tube), OCC also has good nail paints, makeup brushes and Metallic lip stains.


13. Nudestix

Nudestix is heaven for neutral makeup lovers. Their makeup is all about getting that no makeup- makeup look. This brand is 100 cruelty free and is available at Sephora.


14. Bite

Bite Cosmetics is popular for its lip products that you can “bite”. Their claim is that the lipsticks have less harmful components as compared to other brands and thus will cause much less harm when you eat them. Their lipsticks come in a very huge variety of shades. Check out here.


15. Josie Maran

The makeup and skincare line of Josie Maran is very inclined towards nature. They believe in delivering best quality products while being ethical and luxurious at the same time. Josie Maran have a popular argan oil that is used in skin care products and also in face & lip products. They have a wide variety of skincare products, cheek products, foundations & nail paints to choose from.


16. DuWop

It is an independent high end brand very famous for its innovative lip products. DuWop comes up with a Lip Venom lip plumper which is one of the most cult products by them. Their Reverse lip liner and their Iced teas lip treatments are also hugely popular good quality products.


17. Perfekt

Perfekt is a relatively new cosmetic brand that is 100% cruelty free. You must have spotted it in Sephora. They have a very huge variety of products.


18. Cargo

Cargo is primarily a canadian product that’s also available in the USA. Their products are good quality and can be found at Kohl’s.


19. Blinc
20. Eyeko
21. Ardency Inn
22. Edward Bess
23. Korres
24. Catrice

25. Dermalogica

26. Elizabeth Grant

Luxury Cruelty Free Makeup Brands

27. Chantecaille
28. Ellis Faas
29. By Terry
30. Rouge Bunny Rouge

Drugstore Cruelty Free Makeup BRANDS

31. e.l.f. beauty

ELF beauty is everyone’s favorite affordable brand. I totally love how pigmented their makeup is along with being so affordable. Like you could probably have a full haul in $30. I researched for them being cruelty free and found out that yes indeed, ELF Cosmetics is a cruelty free brand. Some of ELF products like the $3 Mascara and this Contouring Blush and Bronzing Powder for $4 are totally worth the price.

These are the ELF beauty products that I totally love to dig into:

E.l.f High Definition Defining powder – $6

Made for Matte Eyeshadow Palette – $10

E.l.f Mineral infused Primer – $6

e.l.f Studio Finish Foundation – $6

If you were about to buy some of the Maybelline affordable products, then you might think about buying e.l.f instead because the former isn’t cruelty free.

32. NYX Cosmetics

Oh I love their Soft Matte Lip creams. Seriously, NYX in my opinion has the best matte lipsticks in the drugstore range. They have Soft Matte lipsticks, Suede Lip creams, the recent Lip Lingerie , some latest eyeshadow palettes and every day use eyeshadow singles. I also like their contouring products, the Sculpt Duo and their NYX stay flat but not matte foundation. You can totally dig into NYX cosmetics guilt free because it is a cruelty free brand.

However, NYX was bought out by L’oreal which does conduct animal testing but they have clarified that NYX will continue to stay cruelty free.

33. Milani Cosmetics

Milani cosmetics is a certified cruelty free brand! I know you must have their beautiful rose blush and would be scared to swipe your brush on to that blush so that you don’t spoil the rose pattern? Well, I’m also guilty as charged of the same! Their Baked Blushes are every woman’s favorite, Luminoso being the most popular one. They also have several eyeshadow primers, eyeshadows, lip liner pencils and lipsticks all of which are good quality and highly pigmented.


34. Physicians Formula

Physicians Formula is known for their hypoallergic products that usually are also paraben-free. Some of the products might also have talc/fragrance though – read components before buying though. Their talc-free loose powder is a best buy and so is their Eye Boosted Liquid Eyeliner.


35. Wet’n’ Wild Cosmetics

Wet n Wild is another drugstore favourite of women! I love their inexpensive MegaEyes Eyeshadow Trios that come for $2.99. This trio also comes with a little mirror so I feel like I’m getting the value of high end in $2.99. The Wet ‘n’ Wild Creme Lip Liner pencil for $1.29 is also really creamy and I love it because I can stack up colours as I want without feeling guilty at all.

Products on my hit list from Wet n Wild cosmetics:

Wet n Wild Solid Rock Nail Lacquer – $2.99

Mega Shimmer Body Powder – $2.99

Wet n Wild Shiny Base Coat Nail Lacquer


36. Pixi Cosmetics

Pixi Cosmetics is another all time drugstore favourite. Their products are known for being very colorful and pigmented. Pixi has a really good Correction Concentrate concealer. This concealer has raving reviews all over the internet and all the beauty experts believe in this one. I own the Pixi’s Lash Boost Mascara and it is totally bomb, it is one of Pixi’s cult buys!

37. Hard Candy

Hard Candy is a Walmart brand and is available at only Walmart offline and online. Their products are inexpensive and have a lot of options. One of the Hard Candy best buys is the Glamouflage full coverage cream concealer. They are known for their bold and shimmery makeup like eyeshadows and colored mascara.


38. Essence Cosmetics

Essence is another favorite of mine because its cosmetics come under a budget and they are really good quality. I love the Essence I love Stage Eyeshadow base, Essence Primer and typically all the Essence Products. They are oh so affordable and very very good quality.


39. Sonia Kashuk

Sonia Kashuk is known for its high quality affordable products. The range is available only on Target since it is a target Exclusive brand. They are particularly famous for their makeup brushes. The brand is cruelty free however some of its brushes might have natural animal hair so it is your call. The major best sellers among Sonia Kashuk’s makeup are the Dramatically Defining Long wear Gel Eyeliner, their nail polishes and their Eyeshadow Palettes.


40. Jordana Cosmetics

Jordana is an affordable drugstore brand which is 100% cruelty free. The brand is owned by Milani. Jordana Sweet Cream Matte Liquid Lip Cream is really good quality and affordable. Jordana Lip liners are also liked by many.


41. Mineral Fusion

Mineral Fusion is a certified leaping bunny 100% cruelty free makeup brand.  It has a lot of foundations, tinted moisturizers, Anti tan lotions to choose from. One of its most unique products is the Brush-On Sun Defense Lotion that comes with a built in flat top kabuki brush.


42. Aubrey Organics

Aubrey Organics is very well known for its good quality affordable skincare, hair care and Bath & Body products. Their Organic Lip Balms & Organic Beauty Oils are very well known for nourishing lips and the body. They have very good skin repair & age defying skincare products as well.

43. Flower
44. Jane
45. Prestige

46. Pacifica

47. GOSH
48. Mercelle
49. Annabelle

Natural and Green Cruelty Free Makeup Brands

50. W3ll people
51. RMS beauty
52. ILIA
53. Kjaer Weis
54. Vapour
55. Red Apple Lipstick
56. Jane Iredale
57. 100% Pure
58. Sappho
59. Au Naturale
60. Alima Pure
61. Everyday Minerals
62. Pur Minerals
63. Young blood
64. Lily Lolo
65. Inika
66. Antonym
67. Bellapierre
68. Zuii Organic
69. BareFace Organics
70. Be Green Bath & Body
71. Beach Organics Skin care

72. The Body Shop

73. Giovanni Cosmetics

74. Hugo Naturals

Other Independent Cruelty Free Makeup Brands

75. Colourpop

Colourpop is all the rage these days. All women are completely in love with Colourpop because of the quality and colours of its extremely famous and affordable liquid lipsticks. They also have eyeshadow singles which are extremely pigmented and come in an unbelievable variety of colours. If you are wondering if Colourpop is cruelty free or not, well yes, all Colourpop cosmetics are 100% cruelty free.

76. BH Cosmetics

BH Cosmetics is one of the least expensive makeup products available in the USA. They have huge eyeshadow palettes with 60 shades, 120 shades and so on for as less as $15 – $20. Most noteworthy, the shades cover everything that you need. They also have a range of affordable face palettes, primers, foundations etc. A lot of people are doubtful because of them being very cheap if these are chinese cosmetics, but don’t fret the cosmetics are 100% cruelty free.

77. Makeup Geek

Makeup Geek has a full range of affordable beauty products. It is especially known for its MAC Dupe eyeshadows. The brand is 100% cruelty free and good news is that all its makeup brushes are also 100% vegan.

78. Gabriel Cosmetics

Gabriel cosmetics is another cruelty free independent brand. They sell their products directly through their website. Their products are not only 100% certified cruelty free but also paraben free. Gabriel Cosmetics also owns Zuzu Luxe.

79. Sugarpill

Sugarpill is a brand very well known for its highly pigmented eyeshadows. The brand has all cruelty free cosmetics and also has 100% vegan makeup brushes.


80. LA Splash Cosmetics

LA Splash Cosmetics is another cult favourite among drugstore brands. The brand has some really amazing quality liquid lipsticks that we totally love! The price range of these lipsticks is in the $10 range. They are particularly known for their colors, texture and medium quality as per the price. Good news is that this brand is also 100% cruelty free.


81. Dose of Colors

Dose of Colors is another amazing affordable brand that has super good quality and colors in Liquid Lipsticks. Furthermore, their liquid lipsticks are so desirable and the good thing is that every product is cruelty free. Most important, they have very good shades in matte lipsticks, lip glosses, eyeshadows and some very good highlighters as well.

82. Rituel De Fille
83. Aromi
84. MELT cosmetics
85. Coloured Raine
86. Girlactik
87. Cate McNabb
88. Cailyn Cosmetics
89. Sugar Venom
90. Christopher Drummoned
91. Silk Naturals
92. Fairy Girl
93. AFK cosmetics
94. Pumpkin and Poppy
95. Shiro
96. AfterGlow Cosmetics

97. Austin Rose

98. Better Botanicals

99. Ofra Cosmetics

100. Paul Mitchell

This is our list of 100 cruelty free makeup brands and their details. If you have any questions, suggestions or feedbacks, let us know at hi@iscrueltyfree.com.

See also – List of Top 10 Vegan Makeup Brushes